Sep 072019

Putting a site up on the Internet can be a very easy thing to do and yelements of web designou can do it unbelievably cheaply.  Most major web hosts have very simple do-it-yourself packages and during the early days of the Internet, those designs were acceptable. 

But users have become more sophisticated and as is the case with all marketing material, a poorly designed site will reflect badly on you and your business. 

If you are thinking about creating a web presence, I recommend that you view site like Twollow to have clear answers to these questions before you go forward. Whoever you decide to hire to design your site will appreciate the groundwork you have established.

Why Do I Want a Web Site?

There’s no wrong answer to this question.  Even “everybody’s doing it” is quite acceptable.  But you should think of your prospective web site as another tool and

What Do I Want This Site to Achieve?

  • Are you selling a product or service and want to promote it?
  • Is the website a communicate tool?
  • Do you want to increase membership in your organization?
  • Are you looking to provide a venue for people to communicate with one another?

How “Hands-On” Do I Want to Be During the Site Design? The On-Going Maintenance?

Whether you decide you have the skills to create a website, have someone in your office who can do the work, or hire an outside designer, you will still be responsible for:

  • providing the collateral and copy material
  • assisting the development of the web outline
  • providing input and approval to the overall web design and layout
  • and, of course, financing the design and the on-going maintenance costs

Once you are clear about your website’s purpose and have started organizing material to put on the web, it will become much easier to begin building the web structure, the foundation of your design.  It will save you — or the designer you hire to put together your — hours of time and plenty of $$$.

And that’s got to be a pretty good thing.
Dec 282018

I heartWordPress

WordPress, a free platform originally designed for blogging is now so robust and user-friendly that I recommend using it as the platform upon which to build most small business websites. This Web Design Agency states that it provides a solid infrastructure of web publishing as well a tools to build an interactive web site.

It is both free and priceless at the same time.  Best of all, it is search engine friendly, so that when you built a site upon WordPress you get built-in SEO capability.

Plus, once the site has been developed for you — or you install and develop it yourself — you can update the content on your own, without waiting for you web designer/developer.  Saves time AND money !!

Parts of the WordPress Platform:

The Dashboard

The administration of the WordPress site is done through what is called a Dashboard.  There is no need to learn new code — it’s all built for the general public. With a little bit of reading and a little bit of experimentation, anyone can learn how to administer a WordPress site.

Two Kinds of Content – Pages and Posts

Content on WordPress pages should hold information that is not necessarily time-sensitive, e.g., contact information, company information, and more.

Posts, on the other hand, contain dynamic content, e.g., news and updates.  By keeping the web site fresh with infusions of fresh content, the site becomes more appealing to visitors.


There are hundreds of themes (templates) that you can use to build your content upon.  Plus, each theme can be customized so that the look and feel of your site can look unique, even if it is based upon a common theme.

What can you do on a WordPress platform?

Check out these sites:


Web Designer Wall



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Market Example


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