I heartWordPress

WordPress, a free platform originally designed for blogging is now so robust and user-friendly that I recommend using it as the platform upon which to build most small business websites. It provides a solid infrastructure of web publishing as well a tools to build an interactive web site.

It is both free and priceless at the same time.  Best of all, it is search engine friendly, so that when you built a site upon WordPress you get built-in SEO capability.

Plus, once the site has been developed for you — or you install and develop it yourself — you can update the content on your own, without waiting for you web designer/developer.  Saves time AND money !!

Parts of the WordPress Platform:

The Dashboard

The administration of the WordPress site is done through what is called a Dashboard.  There is no need to learn new code — it’s all built for the general public. With a little bit of reading and a little bit of experimentation, anyone can learn how to administer a WordPress site.

Two Kinds of Content – Pages and Posts

Content on WordPress pages should hold information that is not necessarily time-sensitive, e.g., contact information, company information, and more.

Posts, on the other hand, contain dynamic content, e.g., news and updates.  By keeping the web site fresh with infusions of fresh content, the site becomes more appealing to visitors.

Themes

There are hundreds of themes (templates) that you can use to build your content upon.  Plus, each theme can be customized so that the look and feel of your site can look unique, even if it is based upon a common theme.

What can you do on a WordPress platform?

Check out these sites:

wdw

Web Designer Wall

market example

Market Example

dogpatch-labs

Dogpatch Labs

moo

Moo printers


 

I no longer pay to secure my PCs and my home wireless network.  I used to — and the software I used were very good — but I found that I could save money by installing a combination of highly-rated security applications that are free.

Antivirus: AVG Free

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I’ve been running this on my PC’s for a couple of years now and I am impressed by home much is included in the free package:

  • Anti-Virus , Anti-Spyware, Smart Anti-Rootkit: keeps out and prevents the spread of even the toughest viruses or spyware
  • AVG LinkScanner: Checks web pages in real time before they are visited, and displays safety ratings in search results
  • AVG Social Networking Protection: Providing exactly what it says in its name

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Spyware Protection: Spybot Search & Destroy

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I am never sure whether all spyware is going to be detected and removed by any one application, so I also keep a copy of Spybot Search & Destroy running on my computers as well. It detects and notifies you if it uncovers spyware, it will not allow applets to be installed (e.g., toolbars) without getting permission, it will not allow the registry to be secretly changed without permission. It:

  • removes adware, spyware, and keyloggers
  • removes trojans and other baddies (tho I rely on my antivirus to take the lead)
  • removes usage tracks
  • permanently blocks threatening ActiveX downloads

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Firewall: ZoneAlarm

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I use the ZoneAlarm firewall, because Microsoft’s firewall security still leave something to be desired.  This free versionis designed to be used alongside an antivirus program, and though it provides both inbound and outbound protection, perhaps its strongest benefit is the outbound firewall.
An inbound firewall blocks threats coming in from the outside, but an outbound firewall does more than prevent a computer from spreading viruses and malware to others.  For example, if your PC has been compromised by a botnet, outbound protection will stop it from sending your data back to its host servers. It can also stop program spoofing, which is when a malicious program pretends to be a good one, and IP spoofing, which is when harmful network transmissions mask themselves as safe ones.

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I personally think this is the Trifecta of Security. If you get a REALLY nasty virus or trojan, you might have to upgrade to a fee-based version, but so far (knock wood), this has not happened to me.

 

Do you want a website you can edit yourself without needing extensive technical knowledge?  Wouldn’t it be great if you could make those changes with the same ease you create a Word document?

Relief is at hand.

What you need is a Content Management System and I recommend that you use (free) Open Source CMS applications such as WordPress, Joomla or Drupal.  With a CMS, you go to your site, log in with admin privileges and then you can add, delete or modify content on your own.  Nothing to buy.  Very little extra training to become proficient.

Did I mention that it’s free ?

wordpress logoWordPress is one of the easiest CMS to use.  While it was originally developed for blogging, it can easily be configured to work in many other ways.  There are hundreds of beautiful – and free – templates that you can use and many of those templates have their own internal configurations, so that even with a template, your site will look unique.  You can blog, set up your site so that it looks like a magazine, or a photo journal, or a non-blog website.  Besides the templates that can start you off, there are a number of free tools (called plug-ins) that can help you set up a contact form, optimize for search engines, automatically back the site up, and much much more. I will say, though, that WordPress is really not set up for e-commerce — I’ve had little success making a shopping cart application work.

drupal logoDrupal is the perfect solution for the developer who would rather hand-code page content or tweak internal code to make the website do EXACTLY what is wished.  That’s not to say that only developers will be able to work in the Drupal environment, but I would say that it is not as user-friendly as other CMS.  However, many developers love Drupal because — with the correct knowledge and coding — it is a powerful platform.

joomla logoMy current favorite is Joomla.  While it may be a bit complicated for the someone who has absolutely no experience in web design — and for those people, I recommend WordPress — it is clean and simple to use for those of us who are not rank beginners.  It allows the user to create great looking websites for all kinds of communications or commerce.  It has a large capacity for customization and development, and the Joomla users have developed all kinds of tools to improve performance.

If you look at the logo, you will see four interlocking J’s — the name Joomla  is a phonetic spelling for the Swahili word “Jumla,” which means “all together” or “as a whole”.  That really is the beauty of all open source applications — a whole community of people designing tools and applications for each of us to use.

So which of these (or perhaps another CMS I have not mentioned) you choose will depend of the purpose of your site, your own knowledge of web design and development, and possibly the skill set of your designer(s).  But whatever open source CMS you choose, you will derive these benefits:

  • Significant reduction in design costs since most of the coding has already been done
  • A highly customizable  site through the use  of templates, plugins, extensions or modules that come with your CMS platform
  • A built-in SEO-friendly layout which may improve your page rankings
  • A large support forum that can answer almost any question
  • Total control of your website so that you do not have to wait for an “expert” to make changes
  • A platform that is easily configurable into your existing web hosting site
Need more information about choosing a CMS?

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Whenever I need to upgrade my existing software, I look around to see if there is an open source equivalent.  Recently I discovered Audacity, a completely free audio editor and I am so impressed with its ease of use and sophistication.

With Audacity you can (links to YouTube tutorials)

Read more and download it from CNET
 

Putting a site up on the Internet can be a very easy thing to do and yelements of web designou can do it unbelievably cheaply.  Most major web hosts have very simple do-it-yourself packages and during the early days of the Internet, those designs were acceptable.

But users have become more sophisticated and as is the case with all marketing material, a poorly designed site will reflect badly on you and your business.

If you are thinking about a creating a web presence, I recommend that you have clear answers to these questions before you go forward.  Whoever you decide to hire to design your site will appreciate the groundwork you have established.

Why Do I Want a Web Site?

There’s no wrong answer to this question.  Even “everybody’s doing it” is quite acceptable.  But you should think of your prospective web site as another tool and

What Do I Want This Site to Achieve?

  • Are you selling a product or service and want to promote it?
  • Is the website a communicate tool?
  • Do you want to increase membership in your organization?
  • Are you looking to provide a venue for people to communicate with one another?

How “Hands-On” Do I Want to Be During the Site Design? The On-Going Maintenance?

Whether you decide you have the skills to create a website, have someone in your office who can do the work, or hire an outside designer, you will still be responsible for:

  • providing the collateral and copy material
  • assisting the development of the web outline
  • providing input and approval to the overall web design and layout
  • and, of course, financing the design and the on-going maintenance costs

Once you are clear about your website’s purpose and have started organizing material to put on the web, it will become much easier to begin building the web structure, the foundation of your design.  It will save you — or the designer you hire to put together your — hours of time and plenty of $$$.

And that’s got to be a pretty good thing.
© 2012 Claudia Morgan Suffusion theme by Sayontan Sinha