WordPress, a free platform originally designed for blogging is now so robust and user-friendly that I recommend using it as the platform upon which to build most small business websites. It provides a solid infrastructure of web publishing as well a tools to build an interactive web site.
It is both free and priceless at the same time. Best of all, it is search engine friendly, so that when you built a site upon WordPress you get built-in SEO capability.
Plus, once the site has been developed for you — or you install and develop it yourself — you can update the content on your own, without waiting for you web designer/developer. Saves time AND money !!
Parts of the WordPress Platform:
The administration of the WordPress site is done through what is called a Dashboard. There is no need to learn new code — it’s all built for the general public. With a little bit of reading and a little bit of experimentation, anyone can learn how to administer a WordPress site.
Two Kinds of Content – Pages and Posts
Content on WordPress pages should hold information that is not necessarily time-sensitive, e.g., contact information, company information, and more.
Posts, on the other hand, contain dynamic content, e.g., news and updates. By keeping the web site fresh with infusions of fresh content, the site becomes more appealing to visitors.
There are hundreds of themes (templates) that you can use to build your content upon. Plus, each theme can be customized so that the look and feel of your site can look unique, even if it is based upon a common theme.
What can you do on a WordPress platform?
Check out these sites: